Portfolio

Medical Communications

Social Media and Business Communications

WordPress Website Design and Management

Writing Samples

 

Medical Communications

Medical Copywriting

Client: Dr. Raj Shani
Project: Copywrite for surgical specialty pages of Dr. Shani’s new sports medicine practice in Houston, Texas.

Client: BeautyFeel International
Project: Copywrite for product pages of Belgium company’s line of hyaluronic dermal fillers. Edited the entire content of the website.

Client: Mark Vogel, MA
Project: Copywrite for surgical specialty sections of major Bay Area hospital’s website. Worked specifically on dermatology, shoulder, and breast imaging sections.

Manuscript Production

Client: Merz Aesthetics
Project: Analyze Data and produce manuscript for investigator-initiated trial on hyaluronic acid dermal filler. (In submission)

Article Submission Services

Client: David Howell, PhD
Project: Fact check “IncobotulinumtoxinA in Clinical Literature,” a manuscript for submission to a peer reviewed journal. (In submission)

Client: Mark Vogel, MA
Project: Copyedit and organize citations  for Obesity White Paper prepared for Nurse Practitioner professional association.

Communications Training

Client: San Antonio Nonprofit Council 
Conduct the 3-hour training “Social media for Advocacy” for over 60 health and human services nonprofit organizations

Virtual Assistant

Client: David Howell, PhD
Project: Interpret and organize data from an investigator-initiated trial on dermal fillers for physician client in preparation for manuscript production

Client: DGA Communications
Project: Online research for expansion of client outreach efforts.

Social Media and Business Communications

Social Media Training

Client: MetWest Terra Properties
Time Frame: Oct 2012-Dec 2012
Project: Management and Training (Twitter and Facebook) for two unique properties, Hotel Abri and Tiburon Tavern
Impact: Grew networks to 400 followers in one month and trained staff in social media management
Links: HotelAbriSF (Twitter), Hotel Abri (Facebook), TibTavern (Twitter), Tiburon Tavern (Facebook)

Client: Sweet Jo’s Chili and Biscuits 
Timeframe: Dec 2012-Ongoing
Project: Train in social media, Facebook Ads, managing Magento online store, WordPress Management
Impact: Increased Super Bowl sales, increased interest in PopUps.
Links: Sweet Jo’s Online Store, Sweet Jo’s Website

Social Media Management

Client: MoneyTrack on PBS
Timeframe: April 2013-Ongoing
Project: Copywrite and strategic management for MoneyTrack’s social media, website, and planned crowd funding campaign to secure new corporate sponsors and return for a 4th Season. Shown on over 250 PBS stations, MoneyTrack aims to empower Americans in financial literacy and to better understand investing and money management.
Impact: Increased Facebook quality of posts and subsequent interactions.
Links: MoneyTrack (Web)MoneyTrack (Facebook)

Client: American Insight
Timeframe: Nov 2012-Ongoing
Project: Management (Twitter) for Free Speech Film Festival and American Insight.
Impact: Growing Twitter influence and audience
Links: FreeSpeechFest (Twitter)

Client: American Insight
Timeframe: Nov 2012-Dec 2012
Project: Management and Promotion (Facebook) for American Insight leading up to submission deadline for Free Speech Film Festival 2013.
Impact: Grew Facebook Audiences by 7000+, increased number of submissions to Free Speech Film Festival 2013
Links: American Insights (Facebook), Free Speech Film Festival (Facebook) 

Client: Miss Pearl’s Restaurant (Closed)
Timeframe: Jan 2012 -Mar 2012
Project:Management (Twitter and Facebook) for rebranding of Joie de Vivre restaurant in Oakland’s Jack London Square
Impact: Managed promotion for re-opening, grew pages to 2000+ followers in two months, and trained staff in social media management.

Client: Project Inform
Timeframe: May 2009 – May 2011
Project: Establish social media presence and social media management (Twitter, Facebook, YouTube)
Impact: Grew pages to 1000+ followers in 8 month and trained staff in social media management
Links: ProjectInform (Twitter), Project Inform (Facebook), Project Inform (YouTube)

Client: American Humanist Association
Timeframe: Dec 2010 – Dec 2011
Project: Management (Twitter and Facebook) for launching of LGBT out reach efforts through the LGBT Humanist Association,
Impact: Grew pages to 2000+ followers in two month and trained staff in social media management

WordPress Website Design and Management

Client: Arm Candy Jewelry
Project: Build custom WordPress site.
Link: http://armcandyjewelry.us/

Client: The Big Hand Massage
Project: Build custom WordPress site.
Link: http://thebighand.net/

Client: Mission Massage
Project: Optimize existing WordPress site and brought site up to client specifications.
Link: http://www.missionmassagesf.com/

Client: Sweet Jo’s Chili and Biscuits
Project: Optimize existing WordPress site and Magento Online Store, brought site up to client specifications
Link: http://joannakarlinsky.com/sjcb/ / http://sweetjos.gostorego.com/

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Testimonial

"Michael is a fantastic social media strategist and writer. He knows exactly how to build numbers and create content that attracts attention. He's also exceedingly easy to work with and a wonderful person. I'd hire him again in a heartbeat."

Kristin Slye, Slye Marketing

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