January 7th, 2013 // 11:00 am @ Michael Lorin Friedman
A short url is a unique web address you can use to more smoothly and compactly share links in social media. They are usually 3-8 characters.
Here are some popular examples: goo.gl, fb.me, youtu.be. Can you guess what three companies these short urls are from? As you can see, short urls often have strong, undeniable branding implications.
So, Why Do You Need a Short Url?
- You’ll get great analytics on your supporter’s/follower’s click-throughs, to see your specific influence on a link. Facebook and Twitter won’t give you that data alone — but using your custom short url, we are given data on how effective your social media shares are.
- You get to brand links with your unique short url identity, keeping your branding with any re-tweets and shares.
- Savvy internet consumers remember short urls.
How Do I Get My Short Url?
The easiest way to find (and buy) your short url is to use the Domai.nr web tool. Play around with the tool for a few min and I’m sure you will find something great. Mine is mlor.in (.in being the Indian domain which happens I to fit my name well).
Once you buy your short url, you can easily administer it through many of the free url shortener services online. I suggest Bit.ly, or other comparable service with equally solid data tracking. The shortening service will automatically assign six characters to your tiny url, such as http://mlor.in/zgvQER, or you can customize the urls ending for more permanent or notable sites, such as my website at http://mlor.in/mlorin.
Good luck finding and setting up your perfect short url…
Now get to linking!
Contact me to work together on improving your social media standing.