A Buddy Media White Paper: Facebook Timeline

A Buddy Media White Paper: Facebook Timeline

January 28th, 2013 // 6:00 am @

Last year, Facebook decided to move all of its brand pages to Timeline. Social media managers and marketers had so many questions.

  • How will Timeline impact my ability to engage with audiences?
  • Does content that got great interaction before get the same on Timeline?
  • Have my plans for effective wall posts completely changed?

A white paper from Buddy Media answers many of these social media questions (and more). Using data from over 1,800 of the largest brands’ Facebook Timelines, Strategies for Effective Wall Posts: A Timeline Analysis aims to share what works and what doesn’t work. This White Paper establishes a base line for Facebook Timeline best practices.

Divided by industry and social media goal, the report gives the big picture on how to best manage brand pages on Timeline. This report aims to answer:

  • The best times to post, based on industry
  • How to get the most likes, shares and comments.
  • Techniques to use and to avoid for increased Facebook interactions.

Some highlights from the report…

  • Post no more than 7 posts a week. No more than 1-2 times a day.
  • Posts with 80 characters or less receive 23% higher interactions.
  • Photo posts receive 39% higher interactions.
  • Posts with questions generate 92% more comments than non-question posts.
  • Posts with emoticons receive 52% higher interactions.
  • The best day for brands to post on Facebook is Sunday — Wednesday the worst.

For more information from Buddy Media on their analysis of Facebook Timeline, download the White Paper here.


Category : Comm_Blog

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