Email Marketing

marketing emailDirect Email Marketing is a low-cost, high-impact method for expanding your supporter base and increasing follow through in your communications. Emails offer better data tracking and fulfillment than traditional mail. Make modern and efficient opt-in email marketing an integral part your business plan – to attract, retain and capitalize on your supporters and customers in today’s competitive marketplace.

Template Design

In today’s crowded email marketing space, email design matters almost as much as content. Younger and more tech savvy recipients will not even read an email that is not formatted well and visually pleasing. I have experience designing email templates that are both pleasing to the eye and easy to navigate, opening correctly across web and desktop email programs.

A/B Testing

A/B testing services, also known as split testing, is marketing tool used to determine the optimum subject messaging for an email. We create multiple versions of subjects and messages and test them on a small segment of an email list. By tracking which of the subject versions has the best open and click-through rates (CTR), you can decide which version of the message subject to send to the complete email list. Split testing allows you to hone in on the most effective messaging to make the largest impact.

Are you trying to communicate with your supporters on important advocacy and policy issues? Wanting to build a larger base of followers of your communications? With 25%+ CTRs, I can communicate your campaigns successfully to new and old supporters alike. Contact me for more information! 

Email Marketing Services

  • Email Campaign Strategy
  • Opt-In List Building and Growth
  • HTML Email Design
  • Copyediting/Copywriting
  • A/B Testing
  • Email Fulfillment
  • Campaign Tracking

Email Marketing Campaign Samples

 

Juanita More Email Marketing

Project Inform Email Marketing/Advocacy

Contact Me

Contact me to discuss my freelance email marketing services.

Read about my Social Media Management services.

 

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Testimonial

"Michael is a dream to work with: He is smart, thorough, quick, efficient, and very easy to work with. Michael completes assignments with minimal supervision yet knows when to ask questions. His writing is clear, error-free, and demonstrates complete understanding of subject matter and project goals -- whether that be technical medical information, marketing, or a little of both. Michael's services have been a tremendous asset to my medical communications business."

Mark Vogel, MA, Medical Communications

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