Featured work

A Customized Social Media Manual

March 26th, 2012 // 4:02 pm @

When the Georgia nonprofit Camden Community Alliance and Resources, Inc. needed a customized social media manual and implementation training to ramp up their online presence before an anti-drinking campaign’s launch, they hired me. I created an original, in-depth manual covering best practices and implementation for their Facebook and Twitter. I also researched and provided written instruction on building out two technological campaign elements — a video […]

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Category : Featured work

A Policy Win Through Social Media

January 1st, 2012 // 10:00 am @

When Project Inform needed to ensure the full funding of the California AIDS Drug Assistance Program (ADAP) in a short time, we worked together to get it done. We devised a multi-prong social media approach to pressure Governor Schwarzenegger’s office to fully ADAP, which provides HIV medication to low-income Californians. But first, Project Inform needed a Facebook page and Twitter account. […]

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Category : Featured work

Organizing with Local Chapters

January 1st, 2012 // 10:00 am @

When the American Humanist Association’s Executive Director needed outside help to encourage their 130+ local chapters engage in more LGBT rights activism locally and nationally, he came to me. As a starting point for expanded LGBT initiatives, I created and implemented a social media strategy to expand the AHA’s LGBT Facebook presence, growing the LGBT Humanist […]

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Category : Featured work

A Successful Rally in our Nation’s Capital

January 1st, 2012 // 10:00 am @

When the National Viral Hepatitis Roundtable needed organizing help for a first-ever national rally for Viral Hepatitis, they came to me. Forging connections with activists, elected officials and the wider public, I managed the online organizing leading up to the rally, increasing social and traditional media buzz, and getting our messages to those affected by Hepatitis. I also […]

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Category : Featured work

Social Media Training for Employees

January 1st, 2012 // 10:00 am @

When a Fortune 500 Silicon Valley company’s bright, upstart young employee needed social media training, he hired me. I used my hands on training technique tailored to the employees position’s individual needs. Using various platforms (mobile, tablet, PC) in conjunction with working social media accounts, the employee got hand on experience in managing social media networks while better […]

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Category : Featured work

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Testimonial

"Michael is a bright, motivated, energetic individual who brought new ideas to Project Inform that have greatly improved our social media, communications, grassroots organizing, and outreach activities. Among his many achievements included planning and executing an extremely successful rally/press conference opposing cuts to the California AIDS Drug Assistance Program and building/maintaining our social media program."

Ryan Clary, Director of Public Policy, Project Inform

Professional Memberships