A Policy Win Through Social Media

A Policy Win Through Social Media

January 1st, 2012 // 10:00 am @

When Project Inform needed to ensure the full funding of the California AIDS Drug Assistance Program (ADAP) in a short time, we worked together to get it done. We devised a multi-prong social media approach to pressure Governor Schwarzenegger’s office to fully ADAP, which provides HIV medication to low-income Californians.

But first, Project Inform needed a Facebook page and Twitter account. I built their social media presence from the ground up with a focus on advocacy and activism, and we used those strengthened networks towards their policy aims!

Using that social media strength, I organized and leveraged a media rally on the steps of the San Francisco city hall, a successful Change.org petition signed by over 1000 and a mobilized social media audience of over 1000.

And, most importantly to the long-term health of a nonprofit, those new social media audiences have returned as repeat advocacy customers — Project Inform can count on their future support.

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"Michael is a dream to work with: He is smart, thorough, quick, efficient, and very easy to work with. Michael completes assignments with minimal supervision yet knows when to ask questions. His writing is clear, error-free, and demonstrates complete understanding of subject matter and project goals -- whether that be technical medical information, marketing, or a little of both. Michael's services have been a tremendous asset to my medical communications business."

Mark Vogel, MA, Medical Communications

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