A Policy Win Through Social Media

A Policy Win Through Social Media

January 1st, 2012 // 10:00 am @

When Project Inform needed to ensure the full funding of the California AIDS Drug Assistance Program (ADAP) in a short time, we worked together to get it done. We devised a multi-prong social media approach to pressure Governor Schwarzenegger’s office to fully ADAP, which provides HIV medication to low-income Californians.

But first, Project Inform needed a Facebook page and Twitter account. I built their social media presence from the ground up with a focus on advocacy and activism, and we used those strengthened networks towards their policy aims!

Using that social media strength, I organized and leveraged a media rally on the steps of the San Francisco city hall, a successful Change.org petition signed by over 1000 and a mobilized social media audience of over 1000.

And, most importantly to the long-term health of a nonprofit, those new social media audiences have returned as repeat advocacy customers — Project Inform can count on their future support.


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"Michael has provided excellent support for our nascent LGBT Humanist outreach project. Over the past year, Michael managed and significantly grew our social media presence and he also did solid outreach work with our local groups to encourage them to be part of our new project. I recommend Michael highly for any online or offline program development work."

Roy Speckhardt, Executive Director, American Humanist Association

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