A Policy Win Through Social Media

A Policy Win Through Social Media

January 1st, 2012 // 10:00 am @

When Project Inform needed to ensure the full funding of the California AIDS Drug Assistance Program (ADAP) in a short time, we worked together to get it done. We devised a multi-prong social media approach to pressure Governor Schwarzenegger’s office to fully ADAP, which provides HIV medication to low-income Californians.

But first, Project Inform needed a Facebook page and Twitter account. I built their social media presence from the ground up with a focus on advocacy and activism, and we used those strengthened networks towards their policy aims!

Using that social media strength, I organized and leveraged a media rally on the steps of the San Francisco city hall, a successful Change.org petition signed by over 1000 and a mobilized social media audience of over 1000.

And, most importantly to the long-term health of a nonprofit, those new social media audiences have returned as repeat advocacy customers — Project Inform can count on their future support.

Category : Featured work

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"Michael is a bright, motivated, energetic individual who brought new ideas to Project Inform that have greatly improved our social media, communications, grassroots organizing, and outreach activities. Among his many achievements included planning and executing an extremely successful rally/press conference opposing cuts to the California AIDS Drug Assistance Program and building/maintaining our social media program."

Ryan Clary, Director of Public Policy, Project Inform

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