January 1st, 2012 // 10:00 am @ Michael Lorin Friedman
When Project Inform needed to ensure the full funding of the California AIDS Drug Assistance Program (ADAP) in a short time, we worked together to get it done. We devised a multi-prong social media approach to pressure Governor Schwarzenegger’s office to fully ADAP, which provides HIV medication to low-income Californians.
But first, Project Inform needed a Facebook page and Twitter account. I built their social media presence from the ground up with a focus on advocacy and activism, and we used those strengthened networks towards their policy aims!
Using that social media strength, I organized and leveraged a media rally on the steps of the San Francisco city hall, a successful Change.org petition signed by over 1000 and a mobilized social media audience of over 1000.
And, most importantly to the long-term health of a nonprofit, those new social media audiences have returned as repeat advocacy customers — Project Inform can count on their future support.