A Customized Social Media Manual

A Customized Social Media Manual

March 26th, 2012 // 4:02 pm @

When the Georgia nonprofit Camden Community Alliance and Resources, Inc. needed a customized social media manual and implementation training to ramp up their online presence before an anti-drinking campaign’s launch, they hired me.

I created an original, in-depth manual covering best practices and implementation for their Facebook and Twitter. I also researched and provided written instruction on building out two technological campaign elements — a video contest and a mobile marketing text-driven scavenger hunt.

The manual shortened the staff’s learning curve for social media for their campaign and will be used for future hires and staff as primer on social media.

Category : Featured work

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"Michael spearheaded a strong effort to utilize innovative technology as the tool to reach new heights of advocacy. His forward-thinking ideas were cutting edge and a breath of fresh air. I look forward to collaborating with him on future projects!"

Tyler Juel, Development Manager, Project Inform

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