A Customized Social Media Manual

A Customized Social Media Manual

March 26th, 2012 // 4:02 pm @

When the Georgia nonprofit Camden Community Alliance and Resources, Inc. needed a customized social media manual and implementation training to ramp up their online presence before an anti-drinking campaign’s launch, they hired me.

I created an original, in-depth manual covering best practices and implementation for their Facebook and Twitter. I also researched and provided written instruction on building out two technological campaign elements — a video contest and a mobile marketing text-driven scavenger hunt.

The manual shortened the staff’s learning curve for social media for their campaign and will be used for future hires and staff as primer on social media.


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"Michael spearheaded a strong effort to utilize innovative technology as the tool to reach new heights of advocacy. His forward-thinking ideas were cutting edge and a breath of fresh air. I look forward to collaborating with him on future projects!"

Tyler Juel, Development Manager, Project Inform

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